With the beginning of the brand new faculty time period, there are various totally different PR avenues so that you can enterprise down.
Listed below are 5 key press launch concepts to assist together with your advertising and marketing technique.
Faculty clothes, equipment and merchandise
Dad and mom shall be replenishing their kids’s faculty inventory in preparation for the brand new faculty time period. Now is a superb time to get your model title out to folks who’ve left their buying till later.
Have you ever not too long ago launched a brand new assortment of faculty backpacks or have any two-for-one promotions on faculty sportswear? Do you could have a stationery enterprise? Be sure to point out any new launches, releases and promotions in a press launch. Ask the titles that you simply’re concentrating on in the event that they’re doing any product round-ups.
Wholesome faculty lunches
Dietary well being for youngsters in a rising concern. One of many key challenges is making wholesome meals fascinating, thrilling and attractive in order that kids can keep a nutritious food regimen.
This might current a possibility if your small business advocates wholesome faculty lunches. You might promote a brand new kitchen gadget to make fruit and veg extra fascinating in packed lunches or launch wholesome snacks for fogeys to provide their kids.
What’s extra, the variety of vegan and vegetarians throughout the UK has elevated, so it is a nice probability to inform your viewers about new merchandise you’ve launched.
Bullying, well being and wellbeing
Bullying amongst younger folks will all the time be a delicate matter. Nonetheless, you might be able to help younger folks in making certain that their psychological well being and wellbeing is cared for.
Your corporation may act an authoritative voice on bullying inside faculties. Are they as conscious and inclusive as they need to be? Point out any campaigns or actions you run to assist younger folks socialise and cope with bullying.
Placements and work expertise
Work expertise is integral to a pupil’s profession. It helps them to determine themselves of their chosen path and determine what they might and wouldn’t get pleasure from.
Give attention to any employees doing placements or work expertise inside your individual organisation. See in the event that they’d be as much as write an article or do an interview about how they’re settling in. Ask them why they suppose extra kids are prioritising work expertise and apprenticeships over going to school. It may make an fascinating case research for a broader article on the subject.
Working with faculties
If your small business is related with faculties or the schooling sector – even when it’s by way of a partnership or by distributing a service – have a take into consideration how one can hyperlink this to an fascinating story to your goal publication. It’s sensible to start out with what’s taking place within the information in addition to ongoing points inside the schooling sector.
The beginning of the brand new faculty time period is a busy time for fogeys, kids and companies. You’ll discover lots within the ‘again to highschool’ sphere to hyperlink to your small business. Pinpoint an angle to make it stand out within the media and ship that press launch.
Simran Ghata-Aura is the media relations officer at Journolink.
Faculties not making ready kids for contemporary collaborative working